Friday, February 29, 2008

Live Online Expert Panel Discussion Coming Up

Synygy is hosting a free Webcast "Ensuring Alignment of Strategy and Sales Compensation Plans: Assessing the Impact of Strategic Misalignment" on March 5th at 2:00pm EST. I will delay my lunch break by 2 hours to see what I can learn about Wyeth and U.S. Cellular's experiences and report back.
During this live, interactive panel discussion you will gain insight into:
  • how Wyeth and U.S. Cellular assessed the impact of strategic misalignment
  • key symptoms indicating lack of alignment of sales compensation plans
  • how to assess the impact of misalignment of sales compensation plans steps
    to ensure alignment of plans when rolling out new plans or plan changes
  • best practices for ensuring alignment of sales compensation plans and


Mark Bernstein, Senior Director-Sales Planning,Wyeth Pharmaceuticals

Lisa Ziembiec, Manager-Sales Incentive Compensation and Effectiveness, U.S. Cellular

Jeff Evernham, Vice President, Client Services, Synygy

By registering you will be able to download two pretty good papers: "5 Tips for Ensuring Strategic Alignment of Sales Compensation Plans", and "Diagnosing Your Sales Compensation MAnagement Problems".

I found the later article a particularly good read. Rather than focusing on strategic alignment and best practices, it takes the other angle of the problems in sales compensation management. The article goes on describing 7 categories of problems resulting in ineffective design, implementation and management of sales compensation plans and their root causes.

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Ottawa, Ontario, Canada
Julien Dionne is a well-rounded consultant with global business management experience and outstanding technical, business and leadership skills. He earned a Bachelor of Applied Science in Software Engineering from the University of Ottawa, Canada, and he is a member of the Canadian Professional Sales Association. The views posted within this blog do not reflect the views of Julien’s current or previous employers and clients. Julien can be reached at