Incentive, Compensation and Sales Performance Management

One of the most important challenges in leverage an offshore team for an IT implementation is to communicate effectively. If this is not taken seriously, all the efforts surrounding making the offshore strategy successful could be wasted.

Communication can be difficult because:

The offshore team is often in a different time zone. Meetings are often very early in the morning, or very late at night (often both).

• Meetings are usually virtual - often onshore and offshore team members never meet.


• The onshore and offshore team don't always share the same first language. Even in a situation where they share the same first language, accents can be a problem. (Although it can also be a problem between onshore resources). I think people get used to by French-Canadian accent fairly quickly, but it took me a long time to get use to the Indian accent. Expressions also vary from country to country.


• There can be cultural differences leading in communication failure.

Cultural Differences
Erran Carmel and Paul Tjia wrote a great book called "Offshoring Information Technology - Sourcing and Outsourcing to a Global Workforce" in which they list examples of such communication failures with Indian offshore teams. Among their observations, they say that Indians are less likely to engage in small talk than most of their Western counterparts and that they tend to be too optimistic about times and schedules (referred to as the "Indian factor"). Indians are also reluctant to say "no"; they may say "yes" even when they mean "no" to avoid having to give bad news.

Their book also lists many expressions used in English which can be interpreted in a bad way by an offshore team. For example, when an English speaker says "Not bad", he means the work is good; the offshore resource could interpret that as the work being of poor quality. Another example is when an English speaker says "Interesting!", it can mean he or she does not agree or believe what the other person is saying; this could be understood as "they are impressed" by the offshore resource.

Improving Communication

• Avoid slang, idioms and acronyms, and speak slowly. Ensure your message is well understood
• When giving a task, ask probing question to ensure the task is well understand.
• Keep written communication short
• "Offshoring Information Technology" mentions six "R" rules: Repeat, Reduce, Rephrase, Reiterate, Review and Recap.
• Have regular meetings (usually daily)
• Use collaborative tools such as Wiki's when possible
• Be patient - you may have problems understanding them and vice-versa, but treating each other with respect is they key to develop a solid working relationship.
• Read more about the cultural differences with the country in which the offshore team is located.
• If the project is big enough and the offshore contribution significant enough, it may be worth it to meet the offshore team in person. This should create stronger bonds between the onshore and offshore team.
• If most of the meetings are held over the phone (video conferencing not available), sharing pictures of the team members can also help out in creating bonds.

I talked about Makana Solutions' product - Motivator - before. Makana offers a solution to build really good compensation plans and help you out in the process every step of the way.

I will try to provide coverage on this blog for these 2 webinars taking place tomorrow. The webinar hosted by Callidus features an Accenture partner discussing the insurance industry, and the Xactly webinar features Jeff Kaplan discussing on-demand sales performance analytics. Follow the links to register.

Callidus 7/29 @ 9A CST - Best Practices from Accenture - Align producer and advisor behavior, maximize mindshare - and effectively manage compensation
https://callidussoftware.webex.com/callidussoftware/onstage/g.php?d=570992696&t=a

Learn about insurance industry best practices from Jon Walheim - Accenture Partner - North America Insurance Marketing, Sales, and Service Lead. You’ll learn about key trends in the insurance industry, challenges that organizations are facing, and what insurance leaders are doing to gain competitive advantage.


Xactly 7/29 @ noon CST - The Business Case for On-Demand Sales Performance Management Analytics
https://www1.gotomeeting.com/register/415893690

In this Webinar, Xactly’s Karen Steele and THINKStrategies’ Jeff Kaplan will discuss how post-sales analytics can provide new and strategic insight into an organization’s selling patterns, commission spend, product performance, sales rep and team performance, and sales plan effectiveness. They will examine how post-sales data – traditionally scattered across a variety of disparate systems including ERP, HR, and Payroll – can be now be integrated and analyzed with an eye towards enhancing business strategies, changing sales rep behaviors, and super-charging sales organizations.

The Topgrading team sent me a copy of their newest book “Topgrading for Sales” to review. The book focuses on recruitment, an area in which I have very little experience. However, I think the book is relevant to this blog; incentive compensation is one way to increase your workforce performance, but at the root, it is important to hire top sales representatives.

When I first picked up the book, my first thought was - wow, this book is only 57 pages, 113 pages counting the appendix. However, when I opened the book I quickly realize that while it is small in size, it is heavy in content.

Topgrading for Sales promotes the Topgrading philosophy, to only hire “A Players” A definition of top performers and an explanation of the general concept is provided in the first chapter, and the following chapters detail methods to interview, hire and coach top sales reps. The appendix includes practical templates to topgrade your sales force.

Here is a quick summary of the proposed steps to increase hiring success:

• Construct a sales rep score card to know which skills and attributes are required (what needs to be done)
• Analyse your sales team and determine what your top performers have in common, as well as what your bottom performers have in common.
• Create a list of prospects
• Ask good phone screening questions (many good examples are provided in the book)
• Screen finalist candidates rigorously
• Perform a reference check after the interview and contact all supervisors in the past 10 years
• Coach your sales reps regularly

This book is extremely practical. It provides many great tools and ideas to hire top sales representatives and the general concept can be taken beyond the “sales world”.

However if you don’t have prior experience in recruitment, other books will be required to build a solid foundation in some of the many areas touched by this book such as interviewing and coaching.

Today I came across a web forum called "Ask Jon!" by OpenSymmetry. It's a great knowledge exchange platform where anyone can submit questions and answers.

Remember to join the free Webinar: 5 Best Practices with Analyzing Sales Performance, hosted by OpenSymmetry and presented by Greg Livengood.

When? Tuesday, July 22nd 1pm (Central).

Find out more about the presenter here.

Register here.

Here is one of my favorite Dilbert strip:


A friend also sent me this funny conversation between a consultant and an offshore resource:

Consultant: So, today is the checkpoint for the designs, status should be on 90% completed, meaning everything’s done and waiting for final review. Are you finished?
Inder: Yes, I put the status on 90% completed
Consultant: Ok, let’s have a quick look at the document. Well… the document is basically empty? How can you put it on 90% completed?
Inder: Yes, document is empty – but it’s all in my head!

In Summary:

• The communication infrastructure in some countries can be unreliable.
• Risks associated to offshoring should be identified early.
• Expectations need to be set and communicated clearly.

I mentioned Santorini Consulting a few times in previous posts and they just told me they had started their own blog called "Compensation Architect – Your guide to designing, implementing and managing effective compensation solutions".

So far, David Kelly, a fellow compensation management expert, is the main contributor. Sheryl Friesz, Founder and VP of Partnerships, and Brian Silverman, President and CEO of Santorini Consulting, are also planning to contribute their perspective on related topics. Each have acquired years of experience working at Callidus Software before joining Santorini.

Their 3 first posts which have been published at a frequency I hope they will be able to maintain, provide insightful information about sales compensation, policies versus procedures and the difference between reports, queries, feeds and analytics.

Hopefully, over the next few weeks we'll see some synergy between our blogs, and rather than creating redundant entries, we will each be able to provide fresh perspectives and information to our readers. Even in a field as specialized as incentive compensation, there should always be a place for blogs from product vendors, consulting companies and especially from independent guys.

Go on, take a few minutes for a visit.

Based on my experience and on common sense, there are some project components which are easier to offshore than others.

1. ETL: A large project will use an Extract, Transfer and Load (ETL) tool to move data where it can be used by the SPM solution. With proper access, an offshore team can make a significant contribution to this process.


2. Configuration Management: An implementation is usually carried in different environments; development, various testing envionments, and production. Moving the latest files from one environment to the next can be very time consuming, and often can't be performed while a team works in the environment.


3. Reference Data: Loading all the reference data including participants, titles, positions, relationships, territories, etc are activities which will not impact the building of plans, until required for testing.


4. Quotas, rate tables and lookup tables: Creating and updating these objects can be a very time consuming activity.


5. Formulas and rules: Sometimes, several formulas and rules which are almost identical to each other are required. Not all SPM solutions have an easy "clone" feature, making this activity very tedious.


6. Processing: Also called pipeline in Callidus TrueComp, with a large number of participants and of transaction (in late testing phases), processing can take up to several hours. It can be very nice for the onshore team to work on the implementation during the day and come back the next morning to find the results ready and analysis of issues that occured.


7. Testing: Testing can be a tedious job. As I discussed before, test scripts should exist which will be executed again and again... and again. Some of the first testing phases such as unit testing and system testing can be almost entirely offshored, but later phases such as integration testing and user acceptance testing are often kept onshore to be able to better monitor quality.

Callidus Software Reports Preliminary Financial Results for the Second Quarter 2008

• Subscription and support revenues for the second quarter are expected to be approximately $10.0 million, an increase of 68% over the second quarter of 2007.
• Callidus On-Demand (subscription) gross margins for the second quarter are expected to be within the range of 45 to 50%, up from 22% in Q1 2008.

WageWorks Selects Centive Compel(R) to Automate Sales Compensation Management

Centive, the leader in on-demandsolutions for sales compensation and sales performance management, todayannounced that WageWorks, the leading provider of tax-advantaged benefitsprograms, has selected Centive Compel to automate sales compensation and drivesales performance. Here is another related article.

Xactly Named World's Best New Company by 2008 International Business Awards(SM)

Xactly Corporation took home theprestigious International Stevie(R) Award in The 2008 International BusinessAwards.

Sales Resource Group's PlanIt solution earns finalist award at 2008 International Business Awards and for for Microsoft Bluesky Finalist.

I'm not sure what is happening to my search engine ranking on Google, but it has been climbing very quickly over the past few weeks! Here are a few examples as of this afternoon:

• Incentive Compensation: 10 (1st page!)
• Sales Performance: 17
• Enterprise Incentive Management: 20
• Incentive On-Demand: 7
• Incentive Offshoring: 2
• Incentive Compensation Implementation: 1 (woohoo!)

And that's not including all the vendor-specific keywords where I'm also ranking very well.

Thanks to everyone who kindly link to this blog. Your help in making it more visible is very appreciated. Please keep the comments, topic ideas and questions coming.

Julien

There is a very promising webinar coming up, hosted by OpenSymmetry and presented by Greg Livengood.

I particularly wanted to promote this event because I worked with Greg for several months on an Accenture project, and I know that when it comes to Sales Performance Analytics, he REALLY knows what he is talking about. Expect a very insightful presentation by a friendly, dynamic and easy-going individual who built a world-class reputation as a sales performance analytics leader and pioneer.

Event Description:

With the economy in a downward slope, sales leaders more than ever need 'Sales Performance Analytics' and efficient ways to proactively identify potential problems and opportunities.

Most companies have the information they need to improve sales performance, however, many sales managers are challenged with accessing and correctly interpreting the data.

Greg Livengood, Senior Business Analyst with Livengood Consulting Group, will discuss how to leverage the 5 best practices in sales performance analytics that can boost your sales force performance.

• Visualize Sales Performance
• Develop Corporate Alignment
• Simplicity
• Build a Self-Sufficient Solution
• Engagement at the Executive Level

Click here to register.

Projects can be partially or completely outsourced. The outsourcing can be done partially or entirely offshore. The most common scenario I usually encounter is when a company outsources a project to a consulting company. The consulting team usually works on-site, and often have several resources located offshore. There seems to be a trend for consultant who used to work on-site, to be allowed to work remotely.

Setting aside all ethical and macro-economics discussions about offshoring, here are some of the main pros and cons.

Cost: Savings could be only marginal, especially with rising labor costs in some countries (especially in India)

Quality: This is a challenge for on-site and offshore team alike. Offshore teams are usually very good at achieving very high quality standards. However, quality is still perceived as a higher risk with offshore teams.

Security: Quality is another concern most companies have, especially when dealing with confidential employment information. There are very secure mechanisms to collaborate, even across continents, but security is a topic which requires particular attention.

Key to Success

In my opinion, the key to successfully leveraging an offshore team is in:

• Having a good manager and team leads experienced with offshore projects
• Having A good [formalized] communication strategy, "hand-off" mechanism between onshore and offshore teams and processes in place
• Having a good understanding of which project components can be tackled "at night" by the offshore team and handed to the onshore team "in the morning", and vice-versa.

I'm planning to write several articles related to sales performance management outsourcing and offshoring. Let me first define what outsourcing and offshoring means.

I spend quite a bit of time every week reading books; technical books, business books, compensation books… But over the last few weeks I have mostly been catching up on classics. This is the only “excuse” I have for not blogging about a new book called Six Disciplines Execution Revolution, by Gary Harpst which was released just yesterday.

Gary is the founder and CEO of Six Disciplines, offering small to mid-size companies a business excellence program based on six business disciplines: strategizing, planning, organizing, executing, measuring and learning. Gary’s previous book, Six Disciplines for Excellence, focused on those disciplines and strategy. His latest, Execution Revolution focuses on the biggest business challenge: strategy execution in the real world.

Gary told me how business leaders often try to solve the wrong problem rather than addressing the root cause issues. He said that by fixing the right problem, the solution to every other problem will be more obvious. Without execution, strategy is useless. This book provides a concrete framework to put the plan in action. This is particularly challenging because strategy only relies on a few people for a short period of time every year. On the other hand, execution relies on everyone in an organization, all the time.

Achieving excellence is also tricky. Gary said that by solving current issues, an organization will grow, which will cause even bigger challenges. “Excellence is a journey – not a destination.”

Gary explained to me how business methodology was comparable to IT methodology; you have to be able to repeat a process consistently over the long term to be successful. In my experience, many book in this category read like a text book. Execution Revolution distils concepts, frameworks and real-life examples which can be applied by small businesses.

I was particularly interested by this book because not only does it talk about how a business can achieve excellence, it also focuses a lot on performance management. Throughout the book Gary acknowledges the importance of performance measurement, performance measurement, business intelligence and analytics, and performance management systems.

Overall, this book is straight to the point, well-organized, and as the title suggests, focused on execution. Order it today.